In an effort to get the word out about their tube-powered direct box, A-Designs Audio has taken and interesting tack: they've shown that even pros like L.A. session bassist Don Boyette are just now catching onto the wave of the A-Designs Audio REDDI.

By employing language like "Don Boyette Wishes He Had Gotten REDDI Sooner" and "Top L.A. session bassist finally plugs into A-Designs Audio's D.I. unit and flips," (emphasis added) the pro audio company seems to be exercising that the time is nigh to get on the bandwagon before it's too late . . . or too early.

Don himself is just silly with praise for this active, tube D.I. box:

"When I first plugged into the REDDI and did some tracking with it, I was seriously amazed," says Boyette. "I mean, [in my studio] I've got some of the best outboard gear you can buy -- Neve, Chandler, Universal Audio, you name it -- and when I heard how my bass sat in the track and how well it cut through, I was stunned. It sounded a bit like my 1073s, but even better. I had never heard my bass sound that good before. And I thought, 'Whoa, this is ridiculous! Why am I just now getting this thing? Why didn't I already have it?'"

At any rate, Don is happy to endorse the REDDI (which retails for $795.00 US) and claims to want another one so he can start using them on drums and to record electric guitars in stereo.