Put on your hard hats for this one -- Arturia is now shipping Analog Experience The Factory, the redesigned and enhanced version of Analog Factory Experience.

Analog Experience The Factory is made up of both a Native software application and a dedicated controller keyboard; having both the software and keyboard together makes working with The Factory an easy, convenient experience. To launch the software, just plug in the keyboard via USB and from there, you can neglect the mouse and control every function and parameter from the keyboard instead. Working with the Factory is much like working with a traditional hardware synthesizer, notes Arturia, except that Analog Experience The Factory offers more sounds (3,500 high quality synthesizer sounds, to be exact) and better integration within digital audio workstations (DAWs), and is more affordably priced.

What you'll get from Analog Experience The Factory is a 32-key Universal MIDI keyboard controller, with premium key-action, channel Aftertouch, and a control-laden aluminum frame; Analog Factory 2.5 software with numerous synth sounds and presets; a preset manager and editing tools; and much more. Analog Experience The Factory is fully compatible with major formats (VST, Audio Units, RTAS) and hosts on both Macs and PCs.

Main features at a glance:

• A hybrid synthesizer combining software and hardware
• Comes with Analog Factory 2.5 software
• Has a 32-key Universal MIDI keyboard with Velocity and channel Aftertouch
• Hardware and software instantly recognize each other

Analog Factory 2.5:

• 3,500 synthesizer sounds
• All presets selected from Arturia Classic Synths: the Minimoog V, the Prophet V, the ARP 2600V, the Moog Modular V, the CS-80V and the new Jupiter-8V
• Smart preset manager quickly filters the presets to your requirements by instrument, type, and characteristics
• Each preset’s key parameters are easily accessible to modify and edit
the sounds.
• Full compatibility with major formats and hosts on Mac OS X and Windows XP / Vista / 7

The Factory keyboard:

• Has a thin aluminum and wooden case
• 32 semi-weighted keys with Velocity response and Aftertouch
• Works as a Universal 32-key MIDI keyboard
• New MIDI control center to set up MIDI integration with any external software or device

Now shipping, Arturia's Analog Experience The Factory lists at $299 (MSRP). For more information, visit Arturia at arturia.com.