JAIME ENDICK: Tell us a little about the Robbie, the mic pre [INAUDIBLE].

SKIPPER WISE: Well, one of the people that works over at Blue who does a lot of our advertising and puts a lot of our ads together is a gentleman named Ken Niles who's a close friend of mine, and both Ken and I like to collect products from the 50s and 40s and we love robots, and so of course Robbie the Robot was a big thing for us. So this is why we kind of call him Robbie because it has a homage to that design of those yesteryears.

You know, in the old days, when you had mechanical devices, Homer Capeheart, our U.S. Senator, owned a company that eventually got sold to Wurlitzer, and when they were designing products, they had this incredible system that they could play 78 records and then it would eject then the turntable would come up and play. They thought, "This is really nice but how can we take this technology and put it into something that looks unique and kind of cool?" so they did as it charted hiring some of the designers of the day. They hired a guy named Paul Fuller, I believe, was his name that used to do Catalin jewelry, and Catalin is what some people call Bakelite, and he's a guy that helped design some of the Wurlitzer Jukeboxes that are so famous. So, when we come up with something that's technically cool, we try to put ourselves into it and we try to approach it from an artistic design once we have the right element technically done.

JAIME ENDICK: Right. Okay.