It's a shame that trade shows are so few and far between, which is why DigiTech is taking the trade show atmosphere on the road with the DigiTruck Tour. A 53-foot semi-truck will be driving around from city to city for live demonstrations at DigiTech dealers across the country.

This massive semi takes a 23x16-foot stage and a Harman PA system mobile. The truck even has a demo room for gear showcasing and a lounge area. DigiTech plans to educate the non-trade-show-going public and store staff members about their products while giving musicians a chance to test out their gear.

The DigiTruck will feature accomplished guitarist Rikk Beatty. Beatty has recorded five instrumental albums and can change styles like a chameleon -- everything from rock to Latin to funk. He has played with everyone from Cheap Trick to Dio and was the Guitar Center Seattle store champion in "Guitarmageddon."

Because Rikk Beatty will be on-board, DigiTech has assigned that a master navigator helms the semi. We'll call him "Holy Driver."