The book version of NeverEnding Story may portray Atreyu and his Plains People as being a simple folk, connected to the land, but ESP and Dan Jacobs of the band Atreyu don't go in for that sort of crap. They' re all about pushing the envelope, even if they push it so hard it starts bleeding profusely all over your nice, new, previously white guitar.

We stopped by the ESP booth at Winter NAMM 2009 to check out this truly grotesque axe.