PATRICK OGLE: This amp here. What is this one here?

BILL WEBB: What?

PATRICK OGLE: That. What model is that?

BILL WEBB: Well this is a 50-watt. We got -- It is a 412 cabinet and this is our 50-watt model. It has two EL34's, a footswitch runs a second volume control so that's like you step on the switch and it is like walking over to your amp and turning it up to whatever you want it to. This shift control changes the relationship of the bass and the mid range with the treble so it actually adds, you know, a thicker tone to your sound. If you want a really deep, you know, like you detuned or something like that, you can have that in there and it adds this frequency response. It adds girth to the tone, and it's just based a little bit on the Plexi type Marshall sort of but it's got a little bit of the AC50 circuit in it.

PATRICK OGLE: Okay.

BILL WEBB: So that's what that is. This one's fun. Here this is the Imperial Reverb. It's two 6L6's. It's -- The inspiration was a Princeton Reverb, the make-up 45-watt Princeton Reverb sort of thing.

PATRICK OGLE: Those are neat, those amps.

BILL WEBB: Yeah, and it's got lots of reverb and a little switch here that changes the tone circuit a bit. You have your classic, you know, U.S.-type, you know, Blackface-type tone here, and you switch it over here and it gives it more of the U.K. Blues Breaker kind of sound.

PATRICK OGLE: So essentially, it's like you have to get -- if you're buying the old ones, you'd have to get two of them to get the sound you're saying?

BILL WEBB: Well sort of yeah. The idea was the one guy that has one of these set in some places, if the room is dark, he can push the mid range and the guitar cuts through a little more. Other rooms that have solid surfaces or wood floor or something, he could throw it over to the U.S. and the guitar is not quite so brash in the mix. It sets in the mix better, so you get a variety of tones out of one amp.

This is just a little 212 that a guy requested. It's a small box. It covers a lot of town. We've redesigned the baffle. We're going to get a different type of baffle board in here and we're putting a 30-watt chassis in here with a switch, half power switch, and it's pretty small and compact but it fills the room um. It's got a great, you know, gigging, you know, for gigs or stuff. It'll fill up the stage sound a lot.

PATRICK OGLE: If somebody comes in and says, "Why should I get one of your amps?" What would your general answer be? What would you say?

BILL WEBB: Well, it's a -- I don't know how to describe it other than just say it is, you know the quality, the components, the choice of the components, you know, how the parts and everything is assembled. There are variations on classic designs which have been for years but it's just finely tuned. The boxes, the cabinets are designed in a certain way to accentuate the guitar frequencies. You know, there's not even, really lumps in the EQ curve. They're very natural sounding. The response of the guitar and the way your hands feel, and the sound that comes out, it's very responsive to the touch of the player, to the guitar, and that comes with the choice of components and how everything is physically laid out, and it's just a good quality, handmade product. That's the idea.