Guess whose special day it is -- In celebration of its 15-year milestone, IK Multimedia announced the 15th Anniversary Promotion, which will see to it that everyone gets deals and giveaways all summer long. The 15th Anniversary Promotion will last from now until September 15, 2011.

To start, 15 free JamPoints will be awarded to every Registered IK user. JamPoints are IK Multimedia’s loyalty rewards system; IK users earn these moolah chips with every purchase, and they can redeem them as a discount on future purchases. During the 15 Year Anniversary Celebration, every registered IK user will receive a minimum of 15 free JamPoints to be used in IK's online shop. New users may download and register any free products (such as AmpliTube 3 Custom Shop or the free iOS apps) and get 15 JamPoints to be used on their first IK purchase.

This summer, 15 registered IK users will also get $15,000 worth of hardware and software prizes from Avid, Fender, Yamaha, Steinberg, Audyssey, Seymour Duncan, Jet City Amplification, Sonoma Wire Works, T-Rex, and Sonic Reality.

With the 15 Year Anniversary Group Buy option, you can buy any qualifying IK product (except for -RackS 3 singles, AmpliTube Custom Shop Gear Credits, 3rd party software products, books, merchandising, iOS accessories and apps) and get another one of equal or lesser value free. Or, you can get 2 free products when 5,000 users participate, 3 free products at 10,000 users, and so forth.

And there's even more. To kick-start the Group Buy, IK Multimedia is also offering a 15 percent discount on items in the online shop with promo code 15YEARS.

For more information, visit ikmultimedia.com/15.