ROB WARMOWSKI: Hey everybody. It's Rob from Gearwire. We're here at Summer NAMM 2007 in fabulous Austin, Texas, and I'm here with Mike Kelly from Sound Innovations. How are you doing, Mike?

MIKE KELLY: I'm doing great, Rob. How are you doing?

ROB WARMOWSKI: Pretty good. Pretty good. Sound Innovations has rolled out a -- This is a brand new product, right?

MIKE KELLY: Correct.

ROB WARMOWSKI: It's called the Kickstand. Why stand for anything else? And you know what, you're going to turn to your right and you're going to find that your compadre has taken the demo guitar that you were about to use.

MIKE KELLY: That's all right. I'll grab the other one.

ROB WARMOWSKI: Nice.

MIKE KELLY: It works on most, any electric guitar. Myself might have been around for many years. I've spent literally hundreds, if not thousands of dollars on cheap aluminum stands. You have to carry, you got to sample them, they break, you got to replace them. This is the last guitar stand you'll ever need. The best thing is that it attaches to the factory strap tag. It'll fit most electric guitars. You don't need to glue or drill, fits in the case, you don't know it's there when you play them, the coolest thing. Now watch that, let Sir Isaac Newton take over, and it's designed if you bump in, we especially designed it to bounce and take a hit, one less thing for a guitar player to carry. Those stands are bulky and you can now just throw them away and get a Kickstand. Like we say, why stand for anything else?

ROB WARMOWSKI: And you're saying that you'll actually leave the thing on all the way through and never even take it off? Just as -- you know, develop it as a second nature? Just --

MIKE KELLY: Exactly. It's so simple. You take your factory screw peg out, you put on our product and screw it back in. If it takes you more than a minute, then you don't know how to work a screwdriver.

ROB WARMOWSKI: Well that's pretty cool. Thanks for showing us that, Mike.

MIKE KELLY: Thank you.