JOE WALLACE: We’re on the floor of AES 2006. I’m Joe Wallace for Gearwire.Com and with me today is Brad Jolly from Plitron. How are you?

BRAD JOLLY: Good. Thanks.

JOE WALLACE: Now, you are surrounded by transformers. Tell me a little bit about what use this might have in a home studio.

BRAD JOLLY: Well, these transformers are generally used inside of equipment, inside of amplifiers. We make output transformers for tube amplifiers. A lot of them power solid-state amplifiers, and we’d like to have somebody build an amp around this baby here.

JOE WALLACE: Now, what is it about this product that is critical for an amplifier, and, you know, for someone who -- I mean I don't know the inner workings of the amp. I plug my guitar in, I turn it up to 10 and then that’s it. So, why is this critical for the design?

BRAD JOLLY: Well, these are about half the size and weight of conventional transformers, but they’re 1/10 the radiated field of a conventional transformer as well which means less electronic or less spray, magnetic spray, that might get into sensitive audio circuits, so they find their way into high-end amplifiers and pro amplifiers because of that.

JOE WALLACE: Now, what about somebody who is interested in maybe constructing their own amp or maybe they’re just a really extreme do-it-yourself person? What does this do for them?

BRAD JOLLY: Well, a lot of the do-it-yourselfers will take a conventional amp, an amp that they’ve got, and make it better just simply by replacing the transformer. So yeah, we supply a lot of do-it-yourselfers and hobbyists with those sorts of products.

JOE WALLACE: What kind of market is there for the DIY amp people?

BRAD JOLLY: What do you mean? In terms of the size? I mean is it a good market?

JOE WALLACE: Well yeah. I mean do you find there’s a lot of interest in that sort of thing?

BRAD JOLLY: Oh yeah. Yeah. We advertise in places like Audio Express and we have a small -- It’s really just a couple percent of our business but it’s active and it’s always there.

JOE WALLACE: Now let’s talk about this monster transformer here. Why did they build it and what could you possibly use something this size for?

BRAD JOLLY: Trade -- This is for trade show display really. This is the largest transformer we could wind, and but nobody wants it, so.

JOE WALLACE: Now, you were saying earlier that you could possibly use this to regulate a home studio somehow or --

BRAD JOLLY: Yes. You certainly could. Yeah. You would have your input AC going into one side and then the output AC in the other, and it would completely isolate your studio but also provide a very low impedance source of AC for your amplifiers, and amplifiers love high peak currents, and this can deliver that in a way your output sockets can’t, your wall sockets.

JOE WALLACE: This is Brad Jolly with Plitron Manufacturing Incorporated from Canada. I’m Joe Wallace for Gearwire.Com and we’re on the floor of AES 2006.