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QSC GX Series: QSC Lets Customers Have Their Cake And Eat It Too

January 31, 2008
QSC GX Series

QSC Audio had a major announcement to make at Winter NAMM 2008 -- one so major that they literally unveiled it. Seriously, there was a sheet "veiling" the new GX series power amps until Dr. Q pulled it off. With the GX series, QSC is proud of the new power amp. Thanks to a hard-working design team, QSC is able to make the GX series affordable without stripping it of quality. They even had a cake that looked exactly like the new power amps . . .

Wait a second. Is it possible that the GX series power amps are so cheap because they're all actually cakes?

Methinks I'm onto something. Stay tuned to Gearwire.com, where we'll order a QSC GX power amp and I, J. Irving-Giles, will attempt to eat it.

Visit QSC's official website for more information

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GERRY TSCHETTER: I’m Gerry Tschetter. I’m the vice president of marketing here at QSC and I’m pretty excited to be here and introduce what we think is going to be a great new product for QSC and also amounts to something, a little something else too. What we’re going to be showing you here is a new amplifier that we started on about a year or so go, and when we first began working on the amplifier, we had a very clear mission. We were trying to focus very much on building an amplifier that is very specifically aimed at the music retail customer that would just exactly fulfill their need. And it was kind of interesting because Pat Quilter at the time had just come off developing our top-of-the-line touring amplifier, the PL-380, a very technical high-power amplifier. So all at once, we’re going to ask him to turn his attention to this somewhat more mundane product but still very important product. Without any further ado, Pat Quilter.

[AUDIENCE APPLAUSE]

PAT QUILTER: Thank you, Gerry. As Gerry indicated, QSC started almost 40 years go and has a mission of bringing more value to the customer, putting more capability in the working musician’s hands. These are our roots. This is a market we still serve, and today of course we face very strong competition from many companies in the business that in fact some of the strongest competition is imitations of our last low-cost amplifiers. So, we had to go back to the drawing board and come up with a new and better solution. So, ladies and gentlemen, we are proud to present the QSC GX Series, retail-based amplifiers.

[AUDIENCE APPLAUSE]

PAT QUILTER: Although Gerry refer to these as somewhat mundane products, it is far from the truth to design a great low-cost product. It requires very careful engineering all the way down the line, and wanted everything from the front panel, which looks impressive but is actually a very low cost steel stamping done with high investment in tooling at a low-production cost, a more efficient use of raw material, the amplifier is smaller and internally more efficient, all of which amounts to an ability to deliver a high-quality product with real value rather than simply imitating something and making it cheaper.

And I’d like to close my message by saying, you know, somebody once said it takes a village -- In this case it takes a complete organization to bring this kind of excellence to the market. I’d like to invite some of our design team to step out and take a bow. Not every one of them is here at this moment but we have several of the engineers and product managers who are responsible for bringing this through. In addition of course, this product is backed by the entire strength of the QSC organization, ranging from our excellent marketing introduction to our outstanding rep force to our international distribution, all of which is crucial to winning the market with a hit product.

QSC ENGINEER 1: This is not a switching cake.

QSC ENGINEER 2: This is not a switching cake but that is an edible cake.

JAIME ENDICK: Wow. Great.

[AUDIENCE APPLAUSE]

QSC ENGINEER 2: I can smell the goodness of the cake.

[INAUDIBLE CHATTER]

QSC ENGINEER 2: When you’re done taking pictures, you can eat it.

[INAUDIBLE CHATTER]

QSC ENGINEER 2: You know, we should --

QSC ENGINEER 1: Show them the back.

QSC ENGINEER 2: We should show you the back.

[LAUGHING]

PAT QUILTER: That’s a fully featured cake we got here.

QSC ENGINEER 2: It’s a really edible back.

INTERVIEWER: Can you plug it in?

QSC ENGINEER 2:You can plug. You [LAUGHING] can run. He would be the first to grab.

INTERVIEWER: Patrick.

PAT QUILTER: And it sounds sweet.

[LAUGHING]

INTERVIEWER: Get out.

[INAUDIBLE CHATTER]

QSC ENGINEER 2: Thank you ladies and gentlemen for showing up. We really, really appreciate it.

PAT QUILTER: Thank you.

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