Shure SM27 Lays Low, But Isn't A Slouch
Who knows what's up? Shure, that's who. They're not relying on recession-proof rich-folks to keep their sales numbers up like some other NAMM exhibitors -- Shure is kepeing it real blue-collar with the introduction of the new Shure SM27. The SM27 borrows features from the KSM line, but with less flash and at a lower price point.
Leave the rock star suites and E! coverage to some other mic. The Shure SM27'll ride in economy with the rest of the crew.
CHRIS HART: Hey guys. My name is [SOUNDS LIKE] Chris Hart, I'm the product manager here at Shure, and we'll talk to you today about the SM27. Something you might know as form factor, this is the form factor that was born out of the KSM27. We've repositioned and re-branded it into the SM line with a couple of improvements, namely it has better self-noise and dynamic range specifications than the KSM27. From 4.5dB, it is down to 9.5dB in self-noise. Also, what we have is we have two filter options. We have a 15dB pad and a three-position roll-off, a hard knee at 85 then a soft at 115.
We've changed the accessory suite. It comes with a padded zipper case that fits ergonomically inside rack drawers and everything, so when you take it on the road you can put it right with your SM57, 58s, and all that stuff. Also, we'll give you this right-angled hard mount which makes placement easy in tight spaces. And, it's charcoal gray which is a matte finish, so when it's on stage it has a low profile, it doesn’t shine, and so it kind of lays low. So that's the SM27 and you pick one up. It's a great mic.
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