Softube doesn't care if they're just releasing a minor update, they're going to announce it with fervor. And a fervor that, at times, is questionable. Take, for example, this press release for the newly updated Metal Amp Room v1.1, a amp-sim plugin that specializes in high-gain nü-metal rigs:

November 19, 2008, Santa Barbara, CA: It wasn't a pretty scene: Four baby-faced Swedish guitarists-cum-software engineers stumbling out of the lab, glassy-eyed, limbs akimbo, muscle-Ts ripped. Several of the boys had fresh traces of blood trickling down from their ears; one pulled nervously at the large steel stud that pierced his tongue. Suddenly, without warning, Torsten "thrasher" Gatu simply collapsed, his shoulders heaving as he began to sob uncontrollably. Band mates Niklas and Oscar rushed to his side, digging deep into their inner selves to find the strength to console their fallen comrade. Several moments of anxious silence passed before the normally stoic Arvid summoned the courage to give voice to the unspeakable reality behind the intensely distressing scene: "Version 1.1 of Metal Amp Room is officially released."

. . .

I mean, I'm all for injecting humor into the oft-dry music retail promotional sector, but "blood trickling down from their ears"?!?!? Jesus, man. I don't care if the update is free, there's no way I'm risking Event Horizon-level nightmares I'm assuming will occur.

Friggin' Swedes need more sunlight.