The Taylor Build to Order Program is just like the Sears Dream Catalog (for those of us old enough to remember those days). Starting in about October, I used to thumb through the toy section of that enormous book, dog-earing every page that had anything I remotely wanted. It ended up being about every page, for sure.

But back in those days, we didn't have any of this newfangled, interactive, build-to-order stuff! It's like you're the toy factory, building an order of one. Man, back in the day, I would have totally given Barbie wings and x-ray vision. Are you listening, Mattel? The market has spoken!