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Wurlitzer Guitars From The Late 60s -- Worth A Look If You Can Find One

December 31, 2007
What Is A Wurlitzer Guitar?

A while back I interviewed Scott Cortez of lovesliescrushing and Star. In the three articles that resulted from this interview, one piece of information stuck in my head -- the fact that Cortez played a Wurlitzer guitar. Like most people I associate the name Wurlitzer with organs and had no idea that they made guitars. This fish out of water guitar story intrigued me enough to do a couple of internet searches, and I found that other perplexed but far more organized people had produced websites and incredibly informative articles on these oddball instruments. The real clearinghouse website is wurlitzerguitars.com. And by all means, read the in-depth article from Vintage Guitar in July, 1997. The article, written by Kevin Macy and Michael Wright, collects what seems to be all the info on the short life of the companies that produced Wurlitzer guitars and the other brands associated with them. And yet there is still a great deal left unanswered.

In point of fact Wurlitzer really didn't make the guitars but simply put their brand name on them. They were made by a Kansas company, originally named Holman-Woodell Guitars. The company was founded by Howard Holman and Victor Woodell in 1965 in Kansas. There were three models -- the Wildcat, the Gemini and the Cougar. They were likely made only for a year or two. But that is not the end of the company. They continued making the guitars under the Holman name and then later as Alray guitars (purportedly after two new managers known only as "Al" and "Ray." This story sounds apocryphal but I am not going to gainsay people who did a great deal more research than I did!

These guitars have business connections to both Kustom and Roy Clark but the company was finished by 1968. Under any name these guitars were made for only three years. This doesn't, make them collectible or even good guitars. By Cortez' account a guitar is just a noisemaker he plugs into a series of effects. Others compare these instruments to the higher end late 60s knock offs of Gibson or Fender. Some, however, say they are unique and well worth the price tag -- if you can find one. They show up for $600 or so on various auction sites.

These were not, however, the only guitars to bear the Wurlitzer name. They were not even the first. In the 1920s Martin made acoustic guitars that bore the Wurlitzer name. More on that soon.

For more on Wurlitzer Guitars.

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Alray brand name

By: Kevin Macy (not verified)

Yeah, the origin of "Alray" is apocryphal - from one of the people involved with Holman-Woodell back in the 1960s, no documentation. But back in the day a lot of business names came from joining first or last names of two people. Not that it makes a great name. I remember a Vel-Fre motel in southeast Kansas that came from "Velma and Fred" or something to that effect that owned it. There WERE Alray branded guitars though, have seen a pic of at least one and I had the catalog sheet which I think was pictured in the article.

Sat, 2008-03-22 13:36

12 string Wurlitzer

By: Anonymous Coward (not verified)

I own one a black one with the original case in very good condition. I was at the Namm show in Anahiem Ca. this week and a guy offered me $1,500 for it. I guess I had better take it after reading your article.
My buddy said hold on they only made 3-5 12 string instruments and it may be worth more money.
Dan from Oregon

Tue, 2009-01-20 17:02

Wurlitzer Guitars

By: VintageDealer (not verified)

Wurlitzer guitars are extremely rare. The Italian semi-hollowbody is most sought after since its vintage sound is superior to most others including Gibson. As a specalist I can tell you that these guitars should not sell for less than $9,000. Many famous musicians have come to me looking for them. They often have factory finish problems (cracks or peeling), but its typical for those made in Italy and does not effect sound quality or value. If you have one hold on to it, these are hard to come by.

Sat, 2011-09-17 00:55

Alray ? Classic

By: Cystream (not verified)

I am the new owner of the exact same guitar as shown in the Vintage Guitar article (thank you Kevin!) that is portrayed as an Alray ? Classic... One of the pickups looks to have been moved from the neck to the bridge as it is the stacked plastic Channel B pickup. The poor bridge pickup need to be rewound and repaired. There is no logo or any brand name on this guitar unless it's under the pickguard somewhere.

This is the natural maple "cougar/clasic model with no tremolo, two pickups, one mono input jack, one volume, one tone, and WHERE IS THE PICKUP SWITCH folks? I have not looked under the pickguard yet, but I can't find a PU switch and there is no push pull pot here either. So was this wired for two pickups always on?
Anybody???

The sound is very clear indeed, better to go with your favorite fuzz pedal for dirt here and leave your old proco rat in it's nest.

Tue, 2009-12-22 23:35

Alray ? Classic

By: Cystream (not verified)

I was wrong about the pickups being moved. The stacked one goes in the bridge.

Sat, 2010-01-02 17:53

Wurlitzer Hollow Body Bass 7780 Sunburst

By: Göran Johansson (not verified)

I have an Wurlitzer bass. Do anybody no something more than the facts above or facts from the site: http://www.wurlitzerguitars.com/ ??

Tue, 2011-12-20 18:37

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